{"id":5965,"date":"2015-10-09T07:34:36","date_gmt":"2015-10-09T07:34:36","guid":{"rendered":"http:\/\/buyessay.org\/blog\/?p=5965"},"modified":"2021-11-12T15:57:51","modified_gmt":"2021-11-12T13:57:51","slug":"sociology-essay-on-social-psychological-principles","status":"publish","type":"post","link":"https:\/\/buyessay.org\/blog\/sociology-essay-on-social-psychological-principles\/","title":{"rendered":"Sociology Essay on Social Psychological Principles"},"content":{"rendered":"
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How Are Social Psychological Principles Applied In Marketing, Advertising And Branding?<\/em><\/strong><\/p>\n

\"sociology-essay-on-social-psychological-principles\"<\/a><\/p>\n

We are what we perceive to be based on how our environment sees us.\u00a0 Additionally, we purchase what we think we purchase based on our environment and how we react to it.\u00a0 Individuals in business conduct thorough research in trying to predict how society will behave when it comes to buying certain products.\u00a0 Why do we do what we do?
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\nOne of the ways researchers in marketing can determine or predict this behavior begins with identity salience.\u00a0 According to Kleine, Kleine, and Kernan (1993), \u201cidentity salience is the relative importance of a given identity in an individual\u2019s self-structure\u201d\u00a0 (p. 12).\u00a0 In their research\u00a0 they analyzed how an individual viewed themselves in regards to athlete identity.\u00a0 Those that viewed themselves as \u201cathletic\u201d attributed this to their global self, while the others just saw it as a role (Kleine et al., 1993).<\/p>\n

Therefore, one can contend that whatever type of person we are more likely to see ourselves as or consider desirable, the more likely we will choose to purchase merchandise to fit that role.\u00a0 Most recently, determining an individual\u2019s identity salience has never been as easy as it is in today\u2019s society.\u00a0 Facebook, an free social networking website, uses targeted advertisements that are specific to the user.\u00a0 Their organization uses a user\u2019s demographic information, as well as the pages, liked and individuals followed to determine a profile that can summarize the user\u2019s likes and preferences (Villiard and Moreno, 2012).<\/p>\n

Not only are users targeted by the advertisements used on Facebook, but they begin to be constantly exposed to their peers and what their peers have and what they are doing. Another way social psychology is used in marketing is that individuals tend to see their possessions as an extension of themselves in some way (Belk, 1988).<\/p>\n

Humans often associate their possessions, or lack thereof, with how they see his\/herself and how others see the individual. Any company or organization can use this principle in enticing through advertisements that the products they offer will make you a better person in some way.\u00a0 For example, if you buy certain clothes, you will be better liked by your peers.\u00a0 If you own a certain type of vehicle, you will be more respected in your community.<\/p>\n

Possessions will continue to contribute to how we see ourselves and each other. There are many other ways social principles are used on television, magazines, and online. However, the self and our own identity are very big factors in determining the type of marketing that will be utilized to entice us.\u00a0 Marketing will continue to become more advanced as our technology advances.<\/p>\n

References<\/strong><\/p>\n<\/blockquote>\n

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  1. \n

    Belk, R. W. (1988). Possessions and the Extended Self. Journal Of Consumer Research, 15(2), 139-168.<\/em><\/p><\/blockquote>\n<\/li>\n

  2. \n

    Kleine III, R. E., Schultz Kleine, S., & Kernan, J. B. (1993). Mundane Consumption and the \u00a0\u00a0 \u00a0Self: A Social-Identity Perspective. Journal Of Consumer Psychology (Lawrence \u00a0\u00a0 \u00a0Erlbaum Associates), 2(3), 209.<\/em><\/p><\/blockquote>\n<\/li>\n

  3. \n

    Villiard, H., & Moreno, M. A. (2012). Fitness on Facebook: Advertisements Generated in \u00a0\u00a0 \u00a0Response to Profile Content.<\/em><\/p><\/blockquote>\n<\/li>\n

  4. \n

    Cyberpsychology, Behavior & Social Networking, 15(10), \u00a0\u00a0 \u00a0564-568. doi:10.1089\/cyber.2011.0642<\/em><\/p><\/blockquote>\n<\/li>\n<\/ol>\n

    A good sociology essay can make your passionate about the subject and turn you into a devoted researcher, while as a bad one will discourage you even more from studying this subject at all. We aim to inspire students all over the world to learn new things, that\u2019s why we have started this blog. We post here useful articles and best advice from our professional authors to show you that writing can actually be very fun and rewarding. And while you are discovering all the incredible facts about academic writing, we will gladly make a great sociology essay for you\u2014just place your order and wait a little.<\/p>\n","protected":false},"excerpt":{"rendered":"

    How Are Social Psychological Principles Applied In Marketing, Advertising And Branding? We are what we perceive to be based on how our environment sees us.\u00a0 Additionally, we purchase what we think we purchase based on our environment and how we react to it.\u00a0 Individuals in business conduct thorough research in trying to predict how society […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-5965","post","type-post","status-publish","format-standard","hentry","category-essays","category-samples"],"_links":{"self":[{"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/posts\/5965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/comments?post=5965"}],"version-history":[{"count":17,"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/posts\/5965\/revisions"}],"predecessor-version":[{"id":16015,"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/posts\/5965\/revisions\/16015"}],"wp:attachment":[{"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/media?parent=5965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/categories?post=5965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buyessay.org\/blog\/wp-json\/wp\/v2\/tags?post=5965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}