Operational analysis and effectiveness essay
The development of new products and services are critical to the sustainable growth of businesses. The focal point of this paper is to explain why new products and services are important to business and using examples. Additionally we would also discuss four key factors that operations managers have to be aware to be able to anticipate changes in products or services. However, according to Heizer it is a certainty that on a global scale it is acceptable for companies to outsource keeping in view the advantages of low production or overhead costs with more scope of flexibility with lower amount of risk. (Heizer, 2004). This a reality in today’s organizational activities but at the same time it is true that each and any operating organization must follow the principals set forward by operational analysis in order to succeed in the long run.
A company moves on the success of its branding techniques. These branding techniques should be well oiled and formulated in order to gain mileage in the long run. When a company like Coca Cola is taken into consideration it could be safely stated that their impetus on branding strategy has remained successful throughout the century with ground breaking success notes. While selecting the branding strategy by the officials it is always kept in mind that the direct marketing is at its optimum level and the supply chain and distribution system is always at its most advantageous position. In addition, there is always the potential to innovate new sister brands corresponding the local taste and priorities. For example, Coca Cola can boast on having over 500 flavors in its booty. Furthermore, there was bottled water branded under the equity that really took the market by storm in 2000. There are about four core brands operating under the over head of Coca Cola. These are Coca Cola which was developed in 1886 and still representing itself as the primal force amidst the different brand of Coca Cola Company.
Next in the line is Fanta. Fanta was revised in 1955 and t this point it is regarded as one of the most successful product of the Organization. Another important brand name of the coca Cola group is the Sprite. Sprite debuted in 1961 and a still it is occupying a bulk market segment of the net production. Lastly, the company introduced another very successful campaigner into the market as Diet Coke in 1982. All four products are regarded as the core brands of the Coca Cola Company. These four core brands along with various other products like branded products like coffee, tea, fruit juice/fruit drinks and about 500 different flavors along with Coca Cola’s bottled drinking water makes the company a successful survivor and market leader of the world. Therefore it can be enumerated that it is even important for a brand name like Coke to continuously incorporate new products into the market to gain the required mileage possible. This is important for a noted brand to induce a newer product each time at a regular interval to keep themselves on the product mapping context on a regular basis and new products helps the company in a huge way in this regard.
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